Target Market Determination

Target Market Determination

Fetch Pet Plan, applies from 19 September 2024 and will be reviewed 19 September 2025

Product Name

Fetch Pet Plan

What this TMD is for

This Target Market Determination (TMD) applies to the Insurance component of the Fetch product. It was prepared on and is effective from 19 Sep 2024.

What this TMD does

This TMD describes:

  • The types of customers this product is designed and appropriate for

  • The distribution conditions or restrictions associated with the product

  • The standard review conditions and review triggers for the document

  • The reporting of issues to the issuer of the product

This TMD doesn't provide product advice or consider customers' personal needs, objectives or financial situations.

What our product does

Our Product has been designed for people who want cover towards eligible vet expenses experienced by pet dogs and cats (as briefly outlined below). The Product Disclosure Statement (PDS) & Financial Services Guide (FSG) provide full detail about the product and should be reviewed before buying.

Cover type: Cover for both accidental injuries and illnesses

Benefit percentage: 80%, 90% or 100% of eligible vet bills

Excess: Customers selecting 80 and 90% cover can chose from $0, $100 or $200 excess. Customers selecting 100% cover have a $100 or $200 excess. Excesses apply once per separate condition for the duration of the plan.

Annual benefit: Limit Up to $30,000 per year

Sub-limits: No annual limits apply to conditions covered by this plan

Additional cover: In addition to conditions covered by the plan, we cover:

  • Food - for 1 month to treat a chronic condition or whilst in hospital

  • Emergency boarding - 2 weeks

  • Behavioural, Physio, Complimentary therapy - one course each

Our Product is a monthly plan, which can be cancelled at any time by the customer. The plan can only be used via the Fetch app, which must be downloaded and setup once plan purchase has been completed.

Customers in our target market and their objectives

The target market is pet dog or cat owners who want insurance to cover vet treatment costs. The product is related to the target market because it'll cover vet treatment costs for eligible expenses.

The likely objective of customers in the target market is:

  • Contribution towards eligible veterinary expenses they incur, to help ensure their pet can receive appropriate treatment and reduce the cost of that treatment to the customer.

Customers in the target market will be able to afford to pay:

  • their monthly premiums for the product;

  • any veterinary expenses above the accepted claim amount, including: their contribution (where applicable); costs above the applicable benefit percentage (where applicable); treatment not covered by their plan; and treatments which cost more than the annual benefit of $30,000; and

  • the full amount for treatment upfront to the vet before seeking claims reimbursement for the eligible expenses, unless using Fast Claims which include direct vet claims payments (in which case, customers need to be able to pay their contribution upfront). Customers will be able to check with their vet prior to authorising treatment whether they'll be able to utilise Fast Claims.

Customers in our target market:

  • must own or have full access to a smartphone, which can connect to the internet and download and use apps from the iOS App Store or Google Play Store in the Australia region

Customers who don't meet our target market

Customers who this product may not be suitable for:

  • Want to cover vet treatment costs for previously known issues or conditions (pre-existing conditions)

  • Want to insure a dog or cat over the age of 9

  • Want to insure any non-pet dog, like a guard dog

  • Want to insure an animal that's declared restricted, dangerous or menacing

  • Wish to seek cover for third-party/legal liability

  • Wish to seek cover outside Australia

  • Wish to seek cover for routine care, grooming, desexing and breeding

  • Wish to seek cover for elective and cosmetic procedures

  • Cannot afford to pay the applicable premium, upfront veterinary expenses before submitting a claim (unless Fast Claims is used), and/or veterinary expenses that are above the accepted claim amount

Our target market by product type and level

Our insurance product is the same regardless of cover level.

How we distribute

We distribute our product directly, as Fetch (ABN: 48 651 642 189, AFSL: 540762), acting on behalf of Pacific International Insurance Pty Ltd (ABN 83 169 311 193, AFSL: 523921), via our website, our app and indirectly through authorised distribution partners.

When applying for our product, the questions asked and the process followed by a customer will determine whether they fit the target market. Questions should be answered honestly and accurately to ensure the product is purchased by a consumer who's part of the target market.

When we review this TMD

We'll review this document annually. We'll also review this document if we believe it's no longer appropriate. This could be because:

  • Our product changes

  • Our distribution methods change

  • There are changes to regulations or laws

  • There are compliance breaches

  • We have relevant customer feedback

If we become aware of any issue that suggests the TMD is no longer appropriate, we'll review it within 10 business days.

What and when we report to the Product Issuer

We'll report to the issuer of the product monthly on:

  • Complaints number and nature

  • Product cancellation reasons

  • Any sales made outside the target market